CX strategy & design

Enhance your customer experience with CX consulting, where tailored strategies deliver scalable business value.

TTEC Digital Point of Conversation Badge showing the intersection of CX at Contact Center, CRM and AI & Analytics.

Close the gap between expectations and results

Customer experience (CX) is evolving, but a significant gap remains between what brands think they’re delivering and what customers actually experience. Despite investing in new CX technologies, many organizations still face declining customer satisfaction.

At TTEC Digital, we recognize that technology alone can't bridge the experience gap; it demands a comprehensive strategy. Our CX designers and strategists focus on integrating effective design and operational strategies first, ensuring they deliver the results your brand and customers deserve.

A comprehensive approach to CX transformation

Our CX strategy & design services combine strategic vision, customer-first technology, and actionable analytics to make customer experiences seamless, memorable, and impactful. We center our approach on the "point of conversation," where your brand interacts directly with customers — creating a feedback loop that continuously improves customer experiences and drives value.

Here's how we elevate CX at every phase:

CX vision

We work alongside you to set a clear, customer-centric strategy that defines success across acquisition, retention, and engagement. Together, we create an experience vision that aligns with your brand’s goals and customer needs.

CX activation

Transforming CX requires more than design — it requires execution. We bring your strategy to life through scalable models, change management, and workforce alignment across your entire tech stack.

CX analytics

Achieving ongoing CX success requires continuous analysis and improvement. Our AI-powered analytics capabilities fuel data-driven decisions and operational insights to keep CX relevant and impactful.

Ready to lead the charge in CX transformation?

Download our guide to uncover key strategies and insights that will empower you to enhance customer retention, boost ROI and drive CX success with automation.

Get the guide