CX strategy & design
Close the gap between expectations and results
Customer experience (CX) is evolving, but a significant gap remains between what brands think they’re delivering and what customers actually experience. Despite investing in new CX technologies, many organizations still face declining customer satisfaction.
At TTEC Digital, we recognize that technology alone can't bridge the experience gap; it demands a comprehensive strategy. Our CX designers and strategists focus on integrating effective design and operational strategies first, ensuring they deliver the results your brand and customers deserve.
A comprehensive approach to CX transformation
Our CX strategy & design services combine strategic vision, customer-first technology, and actionable analytics to make customer experiences seamless, memorable, and impactful. We center our approach on the "point of conversation," where your brand interacts directly with customers — creating a feedback loop that continuously improves customer experiences and drives value.
Here's how we elevate CX at every phase:
Ready to lead the charge in CX transformation?
Download our guide to uncover key strategies and insights that will empower you to enhance customer retention, boost ROI and drive CX success with automation.
Proven CX outcomes
Our approach has driven real, measurable impact for our clients, including:
Decreased service times
Decreased average handle time (AHT) of Deliveroo’s service teams by 20%.
Increased customer loyalty
Increased John Hancock’s Net Promotor Score (NPS) by 20 points.
Featured CX strategy resources
Explore our latest insights, strategies, and tools to elevate customer experience at every touchpoint.
Ready to close the experience gap?
Connect with TTEC Digital’s CX strategy & design team to bring end-to-end optimization and measurable impact to your customer journey.