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Data and Analytics

Understand your customers on a deeper level and then act on those insights to create experiences that are second to none.
Data and Analytics

Elevate Your Customer Experience with Data Insights

Harnessing the power of your data is critical to differentiate your customer experience. TTEC Digital’s data and analytics solutions gather customer and journey data from across your organization – transforming it into insights that strengthen your connection with customers and introduce valuable efficiencies to your contact center operations.

Our Data and Analytics Capabilities

Data Modernization and Integration

Unify disparate data streams in the cloud to extract more value and put data at the center of every important business decision.

Predictive Customer Analytics

Develop a single source of customer truth that delivers compelling next best actions and promotes deeper customer relationships.

Business Intelligence and Reporting

Build intuitive BI dashboards, reporting, and custom visuals that improve the actionable value of your data in the contact center.

Journey Insights and Optimization

Evaluate your customer journey for opportunities to enhance journey management strategies and drive customer satisfaction.

Humanify v2

The Engine Behind the Insights: Humanify.AI

TTEC’s powerful Humanify.AI platform brings together siloed data to create a single source of truth at the individual customer level. This connected data drives critical insights across the customer journey and informs personalized customer engagement strategies.


Data Strategies Designed for Action

Insights without action won’t get you very far. Our unique design methodology, Lean User-Centered Information Design (LUCID), focuses dashboard creation on the user first – delivering meaningful tools and reports agents will want to use.

Business Results You Can Measure


growth in incremental sales


increase in retention rate


Net Promoter Score (NPS) improvement

Featured Resources


Three Data & AI Strategies that Deliver Powerful Member-Centric Experiences

The healthcare member experience is full of data. While many healthcare payers have started to use this data to benefit members, high expectations continue to drive new innovation.


Customer Experience Report: The State of Data and AI in Retail

Our latest retail CX report will walk through four powerful data and AI strategies you can use to boost the level of personalization your customers receive across the customer journey.


How a Digital Twin of the Customer Can Inform Stronger CX

Digital Twins have the potential to unlock customer personas and customer data in new and powerful ways. See how you can capitalize on this growing trend.

Transform your business with TTEC Digital analytics

Find out how our customer-centric analytics strategies can help build deeper customer relationships.

Contact our Analytics Experts