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How artificial intelligence is unlocking innovation in the workplace

Busy office with a productive team of employees working hard and fast to complete tasks and projects. Colleagues, coworkers or business people in a modern workplace being creative

Unless you live under a rock, you know that leveraging artificial intelligence (AI) to enhance productivity has become a critical objective for organizations across every industry. The same is probably true for your own organization.

Microsoft Copilot, an AI-powered assistant, is one of the latest solutions to push the boundaries of what AI can do for business, offering a range of benefits that streamline the development process and save valuable time for employees. Copilot empowers every role by integrating seamlessly with the Dynamics 365 applications they use every day to boost productivity and uplevel skills.

For example, Copilot:

  • Enhances Dynamics 365 Marketing to help your marketers explore, understand, and predict customer preferences in near real-time.
  • Optimizes Dynamics 365 Customer Service to allow your contact center agents to ask questions, get immediate answers based on your business data, and formulate responses personalized for your customers.
  • Accelerates your sales process by combining your data with AI-powered insights to identify ideal targets, recommend the next best action, and drive cross-collaboration between your sellers.

No matter which D365 use case you choose, Copilot provides greater control over your teams’ time and effort to make the completion of everyday tasks faster and more efficient.

AI fuels more than productivity

But what exactly should you do with the enhanced efficiency that robust solutions like Copilot provide? In this blog, we explore the possibilities that arise when employees suddenly have more time in their schedules. Let's dive in and discover how Copilot, in collaboration with TTEC Digital, can help you unlock the true potential of your employees and your business.

Customer engagement

Automation takes care of repetitive clerical tasks, such as responding to customer inquiries or compiling Microsoft Teams meeting summaries, meaning employees can invest more time in customer engagement. With time to better understand their needs and build stronger relationships, employees can drive better customer satisfaction and loyalty. This customer-centric approach contributes directly to the success of the organization.

Skill development

Thanks to the revenue-boosting efficiencies brought by AI — like streamlining sales prospecting, forecasting, and risk assessments — employees gain valuable free time that they can put towards skill development. Whether upskilling in their current field or exploring new areas of interest, employees can use online courses, workshops, and training programs to enhance their knowledge and expertise. This continuous learning not only benefits their professional growth but also strengthens the capabilities of the entire organization.

Innovation and creativity

Tools like Microsoft Copilot automate routine marketing tasks — like helping marketers define audience segments and then identifying the language those segments are likely to respond to — so employees can focus on more creative and innovative aspects of their work. They can dedicate their newfound time to brainstorming new creative visuals, devising out-of-the-box implementation strategies, conducting more in-depth testing, and exploring novel solutions to business challenges. This culture of innovation fosters a proactive mindset and drives the organization forward — all while moving from concept to completion faster.

Collaboration and team building

The extra time offered by AI-powered efficiencies allows employees to engage more actively with their colleagues. They can participate in team-building activities, share knowledge, and collaborate on cross-functional projects. This collaboration builds stronger relationships, nurtures a collaborative work environment, and fosters a sense of camaraderie among team members.

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Process improvement

AI-powered customer service efficiencies — like the ability to summarize key details of a case so transferred agents can catch up quickly — enable employees to focus on streamlining processes, identifying bottlenecks, and implementing efficiency improvements. With their expertise and dedication, employees can find innovative solutions to enhance workflows, minimize waste, and optimize operations across the organization. This systematic approach can result in higher productivity, cost savings, and operational excellence.

Research and development

With the ability to delve into emerging trends, technologies, and industry best practices, employees can invest their free time in research and development activities. This dedicated research can lead to new product ideas, process enhancements, and a deeper understanding of market dynamics. Employees become thought leaders and contribute to the company's future growth and success.

Mentoring and coaching

Employees with extra time can embrace mentorship and coaching opportunities, passing on their knowledge and experiences to junior colleagues. By fostering a culture of learning and growth, employees help develop the next generation of talent within the organization. This investment in others pays dividends in terms of higher productivity, improved teamwork, and the overall skill level of the workforce.

Wellness and work-life balance

The additional time gained through AI efficiencies allows employees to prioritize their well-being and achieve a healthier work-life balance. They can focus on activities that promote physical fitness, mental well-being, and personal growth. This balanced approach enhances job satisfaction, reduces stress, and increases employee retention.


With the freedom to explore entrepreneurial ideas within the organization, employees can use their extra time to propose new initiatives or improve existing processes. This intrapreneurial spirit drives innovation, encourages creative problem-solving, and contributes to the overall growth and success of the organization.

Accelerate your AI journey

Next-generation AI solutions like Microsoft Copilot revolutionize productivity by giving employees time to focus on value-added activities. With Voice of the Employee and AI advisory services, TTEC Digital can help you identify those that would have the biggest influence on employees, customers, and your bottom line. From skill development and innovation to collaboration and beyond, the possibilities are boundless. AI-powered efficiencies are not just about automating tasks; they empower employees to thrive in their roles, accelerate the organization's growth, and create a brighter future.

Karl Phenix

About the Author

Karl Phenix

Vice President, Microsoft GTM Strategy

Karl collaborates with organizations elevate customer experiences and achieve key business objectives with Microsoft technology solutions.

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