Customer data management meets its inflection point

In a recent CMSWire article, TTEC Digital’s Suresh Ramanathan weighs in on how emerging technologies are redefining customer data management.

According to Ramanathan, "New-age AI-powered data unification tools leverage machine learning (ML), natural language processing (NLP) and AI techniques to automate data mapping, data cleaning, data transformation, entity resolution and data matching tasks."

For more insights into how businesses can leverage new data and analytics tools to maintain a competitive advantage in the data-driven, customer-centric marketplace, read the article.