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From Retail TouchPoints

For tech-savvy retailers, AI is not a new technology. Conversational AI has been foundational to many customer experience technologies we now take for granted, like Chatbots, Interactive Voice Response (IVR) and intent analysis.

However, with the dawn of generative AI, the possibilities are even broader, opening a new realm of possibilities in how customers interact with and experience their favorite brands. Is it possible that this technology may even help retailers create more human experiences for their customers?