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How to use a digital twin in sales

From Selling Power

Over the past few years, digital twins of a product (DToP) have popped up across industries to simulate business processes and create virtual models that enable companies, like manufacturers, to predict and implement more efficient production. These digital twins can lead to millions of dollars saved in operational costs by allowing organizations to better predict system and machine maintenance or evolve production workflows.

But what if we applied this concept to improving and streamlining the customer experience (CX) in any industry?