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Is your AI use case ethical?

From Hospitality Technology

AI solutions offer plenty of tempting advantages, but because they rely on human data, they can also replicate human bias or other errors faster, more efficiently, at scale, and without the ability to question their input.

Generative AI has the potential to improve the hospitality industry at every customer touchpoint: by streamlining check-in processes, for example, or providing guests with personalized recommendations tailored to their interests — and these capabilities should not be ignored. So how can you explore the efficiencies and conveniences offered by generative AI solutions, while ensuring that your solution doesn’t lead to larger consequences down the road?