Silos sink your customer satisfaction. Here's what to do

From CMSWire

When it comes to customer experience, every company’s North Star should be to create an effortless customer experience – one in which customers move seamlessly between channels, receive consistent service, and easily achieve their goals with the brand. So, what’s standing between most companies and this ideal state of CX? One word. Silos. 

Four silos cause most CX problems: technology/data silos, organizational silos, channel silos, and CX vision silos. In this article, TTEC Digital’s Tom Lewis breaks down the reasons behind why these silos create disjointed CX and what leaders can do to remedy these problems.