Think customer first, technology second for true experience transformation

The Biden administration's recently announced "Time Is Money" initiative targets customer pain points felt not just in America, but throughout the world. In this article, Wayne Kay, Vice President, Sales Leadership, TTEC Digital, EMEA shares how businesses across the globe should reframe their CX focus for true customer experience transformation. 

"Technology adoption must be underpinned with a customer-first mindset and the strategies and teams to back it up, otherwise businesses risk creating even worse experiences for their customers," says Kay.

For more of Kay's insights regarding customer-first technology integration, check out the article here.