Power cognitive insights and deploy cognitive engagement to create customer-worthy experiences.
Westcon-Comstor Optimizes Global Sales Process with Dynamics 365 Sales Solution
Published
From MSDynamicsWorld.com
Since 2024, TTEC Digital has helped Westcon-Comstor, a global technology provider and specialist distributor, implement a global sales process optimization (SPO) program leveraging Microsoft Dynamics 365.
The SPO program is active in 62 countries, and has achieved impressive results to date, including:
- more than 1,700 users with a 92% adoption rate for daily sales activities
- 158,000 new sales leads
- substantial increases in data accuracy and win rates.
This successful rollout and its significant results were recently featured in MSDyamicsWorld.com in an interview with Rhys Jones, vice president of process and technology at Westcon-Comstor.
Check out this excerpt from the article:
"The ability to assign record owners and member groups in D365 Sales has also proven highly valuable. But to do it correctly at Westcon-Comstor, they needed to account for a unique set of rules and requirements related to their global team and their portfolio of vendors and integrated systems. The resulting custom work gave them the ability to do precise assignments that accelerate sales, and Jones credits their Microsoft partner, TTEC Digital for working with their internal team to formulate the right approach."
“It was a huge joint effort, but a significant step forward for us. All the way down to our business personas. We did a lot of work on persona management as part of this project. Different people do different things in our organization. We were able to get down to that level: 60-plus geographies, 1700 different people, 160 different vendors. All of those permutations end up in a specific assignment for someone in our company. That's the way our go-to-market works.”Rhys Jones, vice president of process and technology at Westcon-Comstor