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Customer Experience Report: The State of Data and AI in Retail

Customer Experience Report: The State of Data and AI in Retail

How to Build Personalized Customer Experiences that Drive Brand Loyalty

Welcome to the Experience Economy. Where customers expect every aspect of their interaction with your brand to be exceptional—not just the product.

At the leading edge of the retail experience, brands like Amazon and Google continue to stretch perceptions of what is possible from a customer experience perspective. Their innovative technologies, omnichannel customer journeys, and automated processes continue to set and re-set the bar for the best experience a customer can have—and with each new last best experience (LBE), their expectations for their next experiences grow. So, how do you keep up?

Here's the good news. These hyper-engaging personalization strategies are actually within reach for everyone.

Our latest report will walk through four powerful data and AI strategies you can use to boost the level of personalization your customers receive across their customer journey—boosting brand loyalty and customer satisfaction in the process.

We’ll explore:

  • Marketing optimization and journey AI
  • Clienteling in the physical store
  • Conversational AI
  • 360-degree Voice of the Customer (VoC) programs

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