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The case for a unified CX Cloud: Why best-of-breed CCaaS and CRM technology isn't enough
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1 minute
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For years, companies have invested in best-of-breed platforms spanning CRM, CCaaS, WFM, and more, to revolutionize their customer experience (CX) delivery. Yet, CX quality remains at an all-time low.
“40% of brands experienced a decline in customer satisfaction in 2024 across dimensions like effectiveness, ease, and emotional connection since last year's Index.”Forrester Customer Experience Index, 2024.
So, what’s the catch? All too often, these solutions are implemented in their own technology silos – leading to disjointed customer experiences and inefficient employee workflows.
This whitepaper offers a first-of-its-kind solution to this problem – combining two best-of-breed CCaaS and CRM technologies into one unified CX Cloud system.
In this white paper, we’ll explore how CX Cloud – built on Salesforce and Genesys Cloud – directly addresses siloed CX by delivering the strengths of both platforms into a single instance. Additionally, we’ll showcase how TTEC Digital bridges the implementation gaps across your broader CX tech stack, ensuring your investments work together seamlessly to drive the business outcomes you need.
Discover how CX Cloud eliminates costly tech silos
The status quo isn't just holding you back — it's costing you money. It’s time to think differently about your tech stack. CX Cloud, paired with TTEC Digital’s expert orchestration, can help you unify your systems, deliver seamless customer experiences, and drive meaningful business results.