Experience Exchange: How poor data quality undermines AI efforts

Don’t let poor data quality derail your customer experience (CX) efforts. Accurate data is vital for boosting AI performance and enhancing customer satisfaction.

In this Experience Exchange, Tom Lewis, Senior Vice President of TTEC Digital, and Colin Kennedy, founder of Shelf, dive into the critical role of data quality in CX. They discuss how poor data undermines initiatives and share strategies for effective generative AI adoption, improving bot-agent interactions, and turning unstructured data into actionable insights.