How Multichannel Retail Journeys Fall Short of Customer Expectations
Meet Jason. Jason is in the market for a new tablet. These days, the average retail customer journey includes a variety of steps across digital and in-person touchpoints. So, the question becomes: What does it take to weave these touchpoints together into a cohesive journey that helps Jason make it from awareness, to research, to consideration, to conversion?
In 2022, brands need to account for these omnichannel expectations with omnichannel capabilities that seamlessly follow each customer and adapt to their unique preferences. If they don’t, they run the risk of deploying disjointed multichannel customer experiences that introduce user friction and lead to customer frustration.
Read the full Omnichannel Retail guide to see how you can turn Jason’s frown upside down with modern omnichannel engagement strategies.
