What is Voice of the Customer (VoC)?

In today's market, where features and price differences are minimal, consumers increasingly make purchasing decisions based on the reputation and experience with a company. According to a recent Salesforce survey, 80% of consumers consider customer experience as important as the product or service itself.

Voice of the Customer (VoC) is key to enhancing these experiences. By actively listening to your customers, VoC helps your organization stay aligned with their needs, expectations, and preferences, ensuring you deliver exceptional experiences that distinguish you from the competition.

To learn more, watch the video: