Power cognitive insights and deploy cognitive engagement to create customer-worthy experiences.
Amelia Robinson
Global Salesforce Practice Leader
Amelia specializes in human-centered design to drive organizational results with Salesforce. With over a decade in the ecosystem, she brings deep expertise in AI, automation, and analytics to accelerate value for clients.
Background
Amelia has spent more than a decade in the Salesforce ecosystem, including nine years at Salesforce leading professional services for strategic enterprise clients. She focuses on using human-centered design to align technology with business goals, ensuring organizations achieve results with Salesforce — the world’s top customer data platform.
Current role
As leader of TTEC Digital’s Salesforce practice, Amelia is responsible for driving excellence in deployment across the client and customer lifecycle. By applying a design-first methodology and deep expertise in service, automation, AI, and analytics, she helps organizations unlock greater value from their existing technology. She accelerates outcomes and drives measurable impact through partnerships across major service platforms.
Her service specialties include:
- Artificial Intelligence
- Customer Relationship Management
- Contact Center Technology
- Data and Analytics
- CX Strategy & Design
- SurroundCX Managed Services
Involvement
An active member of Chief, a member organization for women executives, and a dedicated advocate for underrepresented minorities in leadership, Amelia is passionate about fostering inclusivity and supporting women in business.
Beyond work
A wellness enthusiast and outdoor lover, Amelia enjoys spending time with her partner, Ian, as well as family, friends, and animals — including corgi Mabel, kitty Nessie, and horse Emile.
On why CX matters:
“CX encompasses the full lifecycle of engagement between an organization and an individual. As humans, we build trust through meaningful connections and personalized moments of delight. It is so much more than just ‘service.’”Amelia Robinson, Global Salesforce Practice Leader
On how to approach CX effectively:
“Designing for a beneficial experience at every stage allows us to simplify, engage, and proactively remove obstacles. This approach enables our clients to maximize their existing tools more effectively and at a faster pace than traditional management consulting. We focus on action — through hands-on design, solution development, and continuous feedback.”Amelia Robinson, Global Salesforce Practice Leader
