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Customer retention: Strategies, key metrics & examples

From CMSWire

In this article from CMSWire, Tom Lewis, SVP, Global Head of CX Transformation at TTEC Digital, shares his perspective on how personalization can drive higher customer retention.

"In addition to mass-personalization of service, this same technology can provide personalized web experiences, tailored email and text communications, and special product offerings. All of these efforts toward personalization make it easy for people to do business with the brand and, as well established, an effortless experience leads to more reliable revenue, better lifetime value, and lower costs to serve."

For more insights from Lewis and other CX industry experts, check out the article at CMSWire.