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In today’s economy, customer experience is a key differentiator across many industries. But when it comes to basic human needs like medical care, social security, food, and shelter – delivering exceptional citizen experiences is not up for debate. Looking toward 2022, government agencies are reimagining the ways they serve and govern citizens, doubling down on creating purpose-driven messaging, enabling permanent remote teams, accelerating digital transformation, unlocking citizen data, and measuring the effectiveness of their experience strategies.

Watch the video to learn about key citizen experience trends or read our recent research to learn more.